Sustainability (of this service)

This service was launched in Feb 2020, we’re still growing.

How many subscribers can we support? We don’t know, but we’re monitoring the situation.

The betting Exchanges operate as a free market system, the prices will eventually be affected, assuming we keep building our membership. We put a lot of thought into this subject, before we launched the service. As a paying subscriber to our service, there are several things in your favour:

• Betfair Market Liquidity is typically £400k to £800k per race. BetDAQ is less, but in the hundreds of thousands too.
• On average, 90% of the money placed by the betting public, is on the top 2 runners in the betting order.
• We typically bet on the top 2, but we don’t bet on every race.
• We’re currently returning 16% ROI on pre-race prices, 19% on Betfair SP.
• The prices on the 2 major Exchanges tend to balance out (due to arbitrage), meaning the combined liquidity of both exchanges, and arguably the bookies to an extent, is in play.

In other words, our members would have to bet very large sums of money to move the prices significantly. So, as long as our system continues to perform (there are no guarantees of course), the system should remain profitable.

Finally, we do log/monitor the Exchange prices, up to the start time. In the unlikely event that prices are significantly moved by our members, we will be ejecting people on a last in, first out basis – but it shouldn’t come to that in the foreseeable future.